Global Cuteness

Much has been made of kawaii when it comes to the types of images imported globally alleged to fetishize Japanese Univeristy of California, Irvine and Asian women as nubile objects for the Western male gaze. Or worse — that kawaii spreads the idea that the whole of Asia is infantile and imitative, made up of insufficiently masculine men who can’t even handle their tiny little women, thus needing big, hairy white guys to model for them the proper way to effectively rule the world.

Luckily, this is overstating the issue, but I think the ideological implications exist somewhere in at least a few Western minds. Apparently, Japan’s Ministry of Foreign Affairs, is not too concerned with perpetuating this unfortunate doxa and has appointed (from left to right) Misako Aoki, Yu Kimura and Shizuka Fujioka as official state emissaries to represent the coolness of Japanese pop culture in the worlds of fashion and anime.

Well, I think they’re friggin’ adorable and I don’t mind admitting that I would find international diplomacy a lot more interesting if it involved a bit more otaku. It might just heal the world.

Okay, maybe not.

May 11, 2011. cute, gender, harajuku, Japan & Japanese, kawaii, politics, racism, sex & sexuality, style.

Leave a Comment

Be the first to comment!

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback URI

%d bloggers like this: