Global Cuteness

Much has been made of kawaii when it comes to the types of images imported globally alleged to fetishize Japanese Univeristy of California, Irvine and Asian women as nubile objects for the Western male gaze. Or worse — that kawaii spreads the idea that the whole of Asia is infantile and imitative, made up of insufficiently masculine men who can’t even handle their tiny little women, thus needing big, hairy white guys to model for them the proper way to effectively rule the world.

Luckily, this is overstating the issue, but I think the ideological implications exist somewhere in at least a few Western minds. Apparently, Japan’s Ministry of Foreign Affairs, is not too concerned with perpetuating this unfortunate doxa and has appointed (from left to right) Misako Aoki, Yu Kimura and Shizuka Fujioka as official state emissaries to represent the coolness of Japanese pop culture in the worlds of fashion and anime.

Well, I think they’re friggin’ adorable and I don’t mind admitting that I would find international diplomacy a lot more interesting if it involved a bit more otaku. It might just heal the world.

Okay, maybe not.

May 11, 2011. cute, gender, harajuku, Japan & Japanese, kawaii, politics, racism, sex & sexuality, style. Leave a comment.

Quite Cute


MAC just stole my dissertation idea. ;p The cosmetics company’s latest spring line is all purpley-pink and pastel. The image to the left is a screenshot of the “Quite Cute” promotional campaign. Cute is so in right now. Alas, such is the risk of cuteness; sometimes being embarrassingly fashionable.

Karl Lagerfeld has nothing to do with MAC — he heads the house of Chanel.  In my opinion, the man is absolutely hilarious!  While watching a documentary about the man and his impact on the notoriously invidious fashion industry, Lagerfeld Confidential, I howled with laughter. If Roland Barthes had been into sewing instead of writing, he would’ve been Lagerfeld. (Punchline… punctum — what’s the diff?)

Also, Lagerfeld discovered Kimora Lee Simmons — who in turn founded the now defunct Baby-Phat clothing company. Weirdly, when Simmons was not much more than 13 years old, Lagerfeld plucked her from the suburbs of St. Louis Missouri, dressed her as a child-bride and paraded her across the world’s fashion runways.  The man practically raised her. Currently, Simmons holds licensing rights to the Hello Kitty image for a jewelry line she designs. I think the quotes below explain exactly why, at least judging from her reality show, Simmons is so, um, very… eccentric. Here are some of Lagerfeld’s thoughts on fashion, beauty, children, and (of course) cuteness:

“If you want social justice, be a civil servant. Fashion is ephemeral, dangerous and unfair.”

“Life is not a beauty contest, some [ugly people] are great. What I hate is nasty, ugly people…the worst is ugly, short men. Women can be short, but for men it is impossible. It is something that they will not forgive in life…they are mean and they want to kill you.”

“[Children] grow so fast, and having adult children makes you look 100 years old. I don’t want that.”

“Sunglasses are like eyeshadow. They make everything look younger and prettier.”

“[Sunglasses are] my burka…I’m a little nearsighted, and people, when they’re nearsighted, they remove their glasses and then they look like cute little dogs who want to be adopted.”

April 9, 2011. Tags: . beauty, children, cute, design, family, fashion, film, harajuku, style. Leave a comment.

Here Comes BarbieB!tch!

It’s really not a surprise that cuteness is the preferred design characteristic of super-commodity merchandise and is therefore the chief brand aesthetic of multinational mega-corporations like the Disney media empire and the Mattel toy company.  The predominance of soft rounded plastics makes it so.  Known for their pop culture icons, Mickey and Barbie, you’d be hard pressed to come up with examples of more successful and durable branding.

And along comes cute hip-hopper, Nicki Minaj fashioning herself as a Japanese street Barbie. Her name both rhymes and alliterates with Mickey’s. I think she’s brilliant.

Toys can have different characteristics and don’t always have to be cute, per se.  Toys can be quaint like wooden blocks or like cloth teddy bears or Raggedy Ann & Andie. Different kinds of toys definitely have different auras. What I’m talking about in terms of Minaj is a plastic aurality, bereft of all sentimental value, simultaneously stripped and sealed.  Not only does Minaj perform the strip/tease, but she does so through offering herself up as a sealed object — almost hermetically so.  And in true hip-hop tradition, she’s the first to brag about how airtight her entourage is.

Her über lavish lamé and latex costuming makes her seem impossible to undress. Just go ahead and try and get her out of her clothes. She’s tightly corseted, though nothing like a genteel Victorian.  She’s walking around literally sheathed in rubber, her gear is like… well, like a condom.  Her stylized plasticity seems to be almost hygienically engineered. The overly shellacked make-up and wigs seal the deal. (Get it? seal the deal? like sealed… oh never mind.)  It seems like whatever they try to hurl, spit, or squirt at her, it just instantly wipes off.  All antibacterial and whatnot.

Yep. Nicki Minaj is pretty much awesome.

January 7, 2011. Tags: , , , , , . Barbie, cute, Disney, dolls, fashion, gender, harajuku, hip-hop, Mickey Mouse, Nicki Minaj, sex & sexuality, toys. 1 comment.

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